Our video-led animation campaign tested a series of visual triggers to understand what themes drove traffic to the adidas.co.uk website.
ROI up 60.5%
34% improvement in CPA
We ran a five market project which used 1000s of Facebook ads to investigate which product benefits were most impactful for a global audience of mums
We used this insight to drive down the cost of sale by 47.45%
We optimised a 60-second hero asset by automating multiple ads that gave insight into which football content was most resonant with the audience.
CTR was 770% improvement on the benchmark
Working with a limited number of visual assets and copy we were able to improve the performance of Bailey’s Almande Facebook ads and give clear insight into which emotional triggers were meaningful to the audience.
133% improvement on engagement rate benchmark
We helped Domino’s launch their Buffalo Chicken Pizza on Facebook by automating hundreds of ad variants. We optimised these ads in flight.
42.22% improvement on ROI
We helped launch the BOSE Sleepbuds in social by optimising over 100 Facebook videos in-flight.
Increased CTR by 570%
Macmillan Cancer Care
For the second year in a row AC partnered with Macmillan Cancer Care to drive registrations of the World’s Biggest Coffee Morning.
We drove a remarkable extra three thousand extra registrations
With 60 images and one line of copy, we created thousands of potential ads for Benefit that would help drive downloads of its app via Facebook.
Cost Per Instal was reduced by 95%
GSK / Biotène
Working with GSK’s Innovation Lab we researched the conversation in social about Dry Mouth and then created content for every niche giving the brand unique insight into new audiences in the US.
132.85% Improvement on CTR