Human by Design: Crafting Brands in an AI World

Automated Creative — Mon, 23 Mar 2026 14:20:48 GMT

In today’s marketing world, everyone’s buzzing about “AI,” but let’s be honest- what really matters is the human touch. As we shift from traditional methods to more advanced workflows, there’s a big question hanging in the air: how can we harness the incredible speed of automation without losing what makes our brands special?

At Performance Marketing World Unlocked, Automated Creative hosted a panel called ‘Human by Design: Crafting Brands in an AI World.’ Led by AC’s Global Head of Strategy, Amy Wright, we were lucky enough to be joined by two leading marketers: Charlotte Ford (Senior Director of Brand, Content and Partnerships at Monzo), and Tom Fenwick-Smith, (Senior Creative and Lead Generation Social Lead at Vodaphone/Three).

Conversation flowed from the future of the workplace, to the subtleties of human taste, and the risk of creating mediocre ads. The common thread throughout? Having a solid creative strategy is crucial to keeping a brand relevant in the digital age.

A Year of Growth and Scale: Reflecting on 2025 at Automated Creative

Admin — Fri, 12 Dec 2025 00:00:00 GMT

A look back at an eventful year and thoughts on the future.

If 2024 was the year Automated Creative sharpened its value proposition, 2025 has been the year it scaled it. With exciting product evolutions, an expanding team with global reach, and contributions to the development of data driven marketing in the world of AI and automation, we’ve got a lot to be grateful for, and even more in the pipeline. Here are some of our highlights.

Blogs

Human by Design: Crafting Brands in an AI World

A Year of Growth and Scale: Reflecting on 2025 at Automated Creative