AI Music / Emily Scoggins / (Departing) Head of Marketing / The O2

"Music is the love of my life" - this quote comes from Emily Scoggins the departing Head of Marketing at The O2 on this week's episode of the Shiny New Object podcast.

Emily tells us that one year she went to see 203 gigs. So it's no surprise her Shiny New Object is AI that makes music. She argues that drum machines didn't replace drummers so AI won't replace the creative industry.

We'll see about that ;-)

Emily is passionate that we shouldn't use 'wake words' on electronic assistants like 'Alexa' or 'Hey Google' and how that sleep solves almost every problem.

Emily is one of my favourite people in marketing (or anywhere else). So it was a privilege to pick her brain for an hour. And you lucky things can hear the whole lot!

Tom Ollerton