School of Communication Arts / Hacking Flow / Marc Lewis / Dean

“We need to get pissed before we open up, this is terrible for creativity” this quote comes from Marc Lewis, Dean at the School of Communication Arts - this week on the Shiny New Object podcast. Marc is a maverick and true creative innovator who admits that “our school is often described as a cult”. In this interview Marc reveals the tools and techniques he uses to train the next generation of ad creatives. He tells us that “poetry, improv and mindfulness releases people” and reveals his excel spreadsheet technique for creating better ideas. His shiny new object is “hacking flow”. Marc’s definition of flow “is where accelerated learning takes place” and that “the expectation of an education designer should be to get students in ‘flow’ most of the time.” Thanks Marc, the industry owes you big time.

Tom Ollerton