Nicholas Oliver - CEO & Founder, People io

I’ll Be Back, November 2018

Nic joins I'll Be Back to discuss the relationship people have with their own data and how he sees this changing in the future and how brands need to adapt. is an award-winning mobile app that shares the value of data and advertising with its audience of engaged young millennials. Our data engine uses a proprietary artificial intelligence to analyse a fast-growing audience of 160,000+ users across the UK and Germany. Then, we work with brands to deliver on their objectives, whether that’s to drive engagement, benchmark content, test a new proposition, or gain insight.

Tom Ollerton