Step into the world of AI and machine learning in product marketing with this week's podcast guest, Eka Vankova. Experian’s Product Marketing & Proposition Lead talks about how machine learning can revolutionise customer segmentation and personalisation for marketers. Discover which companies are already leading the way in this area and get Eka’s predictions for the future of marketing.

When brands embrace creator commerce, they can begin to reach more targeted and more engaged audiences that are already passionate about their products or services. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has chosen it as her Shiny New Object. Find out how to get started with creator commerce on this latest episode.

How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? Madlen Nicolaus, former VP Marketing EMEA at SAP Concur, explains why ChatGPT is her Shiny New Object and gives her top tips for marketing success.

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses how platforms like Substack are changing the game in digital marketing. The rise of personal marketing, fueled by free expression and the ability to create content in various media, offers unique opportunities for individuals and brands alike. Stephanie shares her experience building her Substack presence and offers valuable marketing tips in this latest episode.

On this week’s podcast, we discuss the importance of sustainability marketing with Catriona Walkerden, VP, Global Marketing, at Logicalis. Find out what opportunities sustainability opens for advertisers, how to tell your brand story well, and more marketing tips.

How can marketers juggle the chaos of today’s environment and succeed at creating great content that is also profitable? John Solomon, CMO of Therabody, shares what’s on the mind of a CMO today, as well as what he’s doing to tackle it all with a three-point plan, in the latest podcast episode.

Marketers can play an important role in creating value for businesses if they think about joining the dots and finding metrics and relevant actions they can take to move the needle in the right direction. This is what Kauveri Khullaar, Vice President Consumer Marketing at Mastercard Asia Pacific, is teaching us with the example of her shiny new object - gaming.

How does working in a pub teach you about better consumer targeting? And what does the movie Moneyball have to do with navigating tight marketing budgets and succeeding in your social media strategy? Find out from OPPO’s Head of Digital Marketing, Europe, JJ Foan - our latest podcast guest.

Pride washing is the topic of our latest podcast with Google’s Daniel Peach. Find out which brands manage to create natural and intuitive advertising that makes the queer community feel included, who gets it wrong, and what needs to be done for long term improvements in this space.

How do brands manage to get first party data through WhatsApp in India? Do you really need to focus on networking to get ahead in marketing? And what’s the role of consumer privacy in the future of the industry? Find out all the answers in the latest podcast with YES Bank’s Anju Chauhan.

Listen to why traditional media thinking complements digital marketing strategy and more top marketing tips from Simon Peel, VP of Global Media at Haleon.

Ben Wise, Google Canada's Head of Programmatic Media, shares his insights into ditching traditional silos between digital and traditional media. Learn why brands need a unified message across all platforms, how consumers’ behaviours are changing, and what Ben’s top tips are if you’re just starting your marketing career.

Find out why purpose driven marketing is a must-have for today’s brands from Kavita Yadav, Genpact’s Assistant Vice President for Marketing and Communications. We also talk about the importance of creating human connections with your marketing and about dealing with overwhelm.

How can consumers become part of the brand story in today’s ecommerce-driven environment? By being included in well designed experiential ecommerce, advises Varun Ravichandran, AVP - Marketing at Citi.

Jennsen Fung’s Shiny New Object is next generation user acquisition. What makes up this approach and how can it benefit brands who are looking for a competitive advantage? Find out on the latest episode of the podcast!

Dipta Chaudhuri believes that good old-fashioned brainstorming with a whiteboard and marker pen is the key to creativity and success in marketing. Find out more on the latest podcast episode!

Find out how Mihir Haryal, Assistant Vice President for Marketing at Apex Group Ltd, sees the future of marketing as a collaboration between content creators and AI creation tools.

PixelPool’s Chief Commercial Officer for the Dtail platform, Gary Plunkett, talks about the growing importance of gaming technology for extending the reach of traditional fashion brands. Listen to why this is his Shiny New Object and how he sees it affecting the future of marketing.

The Marketing Director for Scandinavia at Wolters Kluwer, Kristina Lagerstedt, introduces us to business to human marketing as her Shiny New Object this week.

How do marketers make sense of today’s multitude of options and ambiguity in digital marketing? According to Mohit Arora of Mars Petcare Nutrition, the key is to use a critical question compass and split near and long-term objectives and strategies. Hear how in this week’s Shiny New Object podcast episode.