We make and optimise ad creative

Advertising is being shaken up by automation. 

The problem is, most people don’t want to admit it.

Among all of the brilliant ideas and egos the industry is still making risky bets with your brand’s money. A single strategist’s hunch here, a creative director’s whim there.

When it works there’s magic. But when you’re talking about future media performance, blind faith in results won’t cut it in the boardroom. 

Automated Creative was born out of the opportunity to unite human creativity with automated processes to optimize paid performance.

This isn’t about replacing human talent with machines. It’s about taking powerful intelligence from huge, varied data sets and applying it back to creative teams in sprints. This is iterative, generative thinking applied to today’s agency problems. And we see it deliver better results than traditional methods time and time again. 

We are recruiting talent across global markets to apply deep creative agency experience to media challenges, giving you best in class service and insight through trusted partnerships. At the same time, we’re developing a powerful automated creative media platform - CREATOR - where we can build brand creative assets, tag them intelligently and learn about what works from all major ad serve platforms, every day. We sit between your creative and media teams to enhance both sides through smart insight and efficient spend.