What’s the long term brand building value of putting your logo on cricket umpires’ armpits? Rexona went all in on this advertising moment chosen by Contagious for this week’s episode of Advertisers Watching Ads. Our guest Jasper Martens (Chief Marketing Officer at PensionBee) gave the ad a 5 out of 5, but check in to see what his thoughts were on it!

In this week’s episode of Advertisers Watching Ads, it’s time for an audio clip! McDonald’s Sweden launched the Night Whale radio ad to attract late-night hungry customers, but does it work or is it slightly confusing?

Hear from our guests Catherine Chappell (Head of Biddable Performance at Mediahub) and Patrick Williamson (Global Head of Media at MPB) and watch / listen to the ad in the latest episode.

We’ve all been hearing about the dire consequences of inaction on climate change, but how can the outcomes be made to resonate more with younger generations? Greenpeace Brazil have tried to make it “real” in the metaverse, through a GTA in-game activation created by VMLY&R.

How did this land with our guests James Channon (Brand Manager for Magnum UK at Unilever), Donata Peksa (Head of Brand Experience at HSBC) and Norman Kuo (Head of Marketing & Strategy, Singapore Ecosystem Development & Operations, at Huawei)? Watch the latest Advertisers Watching Ads to find out.

Savanna Cider are a “dry” brand - both in humour and in the dry cider they sell. So how does their dry humour come across in their latest campaign, leaning into a recent supply shortage and playing on pop culture ideas like cancel culture?

We review the Savanna Trial in the latest Advertisers Watching Ads episode, with guests Anna Cussell (Global Senior Social Media Manager at FARFETCH), Fiona Benmayor (Associate Manager of Media Innovation & Partnerships at PepsiCo) and Adrian O’Brien (Global Lead for St. Ives Brands at Unilever Skincare).

If you hate Valentine’s Day and want to get away from it all, Cadbury 5 Star has a solution for you: their brand new My Cousin’s Wedding island. Only is it a real island? Is the marketing strategy clear for this ad? Are they trying to do too much by adding in the NothingCoins and a fake embassy, too?

What did our guests Laura Bull (Digital Marketing Manager at Gousto), Vicki DeBlasi (Founder of Innovate Comms) and Maeedah Chishti (Comms Manager for Reckitt Health Australia New Zealand) think about it? Watch the latest episode to find out.

What do running avocados, beer drinking horses and “relatable farmers” all have in common? They’re drinking Miller Lite in the metaverse, according to the latest ad for the brand, chosen by Contagious and reviewed in our latest episode.

Watch the ad and hear what our guests Livia Dixon (Founder of DXN Consulting and Director, Digital Strategy at Novartis), Mike Gold (Sales and Marketing Procurement Manager at Campbell Soup Company) and Samantha Reader (marketing consultant and previous Marketing Director for Northern Europe at Diageo) thought about it.

In China, Lay’s have decided to celebrate both heritage and the ambition of new generations moving away from home, by launching 6 flavours to evoke hometown cuisine and doubling that up with a TikTok campaign that was immensely successful. This week on Advertisers Watching Ads, we look at the ad chosen by Contagious and see how it landed with our guests Emer Mc Carthy (Head of Brand for Paddy Power), Scheila Barboza (Global Media Director for Sanofi Consumer Brands), Chloe Chevalier (Digital Marketer at Johnson & Johnson Consumer Brands for Asia Pacific) and Sunny Bhurji (Marketing Director of Sky).

Netflix have taken an immersive approach to their latest ad campaign, with a plane heist experience instead of a regular film premiere. Getting influencers and Twitch users involved, how did this stunt land with the public and with our guests?

Watch the latest episode to see what Tim Hole (Innovation Coach at Sky UK), Lee-Ann Johnstone (CEO and Founder of AffiliateINSIDER) and Cicero Hennemann (Head of Digital Hub in Western Europe for Reckitt) thought about it.

Burger King have teamed up with Netflix for the Whopper Heist - a cool moment, but is it great advertising strategy and what will it do for the brand in the long term?

Watch our latest episode to see the ad and hear from our guests Hamish Goulding (Head of Global Brand Strategy at HSBC), Laura Chase (Chief Revenue Officer at WeAre8), David Brewerton (Head of Digital and CRM at Tesco Mobile) and Pete Markey (Chief Marketing Officer at Boots UK).

After asking us to review their latest ad miniseries on the show, Oatly Creative Director Michael Lee joined us for a catch-up to discuss the creative process behind the campaign, how it feels to have your ad reviewed by other advertisers, and what’s next for the disruptive brand.

Arsenal FC and Adidas have partnered up to remove the red from the football club’s t-shirts and shed light on knife crime with the campaign “No More Red.” In our latest episode, we review how this campaign was done and what its long-term impact is likely to be.

Watch to find out what our guests Michael Birtwistle (Brand Manager at Lion Little World Beverages), Pollyanna Ward (Head of Paid Social at Social Chain Agency) and Rameez Maher (Brand Partnerships Manager at TikTok) had to say.

On this latest episode we review the ad for Apple Watch Series 7. A very emotional clip, does it prey on our fears or is it just brilliant storytelling with a subtle sales message?

Find out what our guests Emma Roffey (VP Marketing EMEAR at Cisco), Julia Linehan (Founder and Managing Director, The Digital Voice) and Jerry Daykin (in between two global media jobs) thought about it.

This week we’re excited to review an ad miniseries that Oatly have sent us themselves! Looking at being vegan from a “different” perspective, the ads are fun and engaging, but do they succeed with their target audience?

Find out what our guests Emma Roffey (VP Marketing EMEAR at Cisco), Julia Linehan (Founder and Managing Director, The Digital Voice) and Jerry Daykin (in between two global media jobs) had to say about them!

Pfizer are not just boosting people in real life with their Covid-19 vaccine, they’re now offering a video game activation to those players who’ve been vaccinated in real life. It’s all meant to get Gen-Z’s attention, so does it succeed?

Find out what our guests Cordelia Linacre (Media & Content Director at Mars Wrigley UK), Ian Crocombe (Global Strategy Director at Deft), and Justin Carbonella (Director, Human Insights, The Coca-Cola Company) thought about it in the first episode of 2022.

How do you feel about ordering pizza from Domino’s knowing they’ve been supporting some smaller restaurants too? Does it change your perception of the brand or does it make no difference?

That’s the question our guests Kristof Neirynck (Future CMO of Avon) and Scott Morrison (Founder of The Boom!) are trying to answer this week, as we watch the latest ad by Domino’s.

Would you quit your job for a camera and the opportunity to be mentored by a social media celebrity? This is what’s on offer for a lucky few, as part of a programme that’s become Canon’s “Ready, set, quit” ad.

Join us on the latest episode to see what our guests Heather Stuckey (Global Senior Director of Strategy and Transformation at Mars) and Gareth Turner (Head of Marketing at Weetabix) thought about it.

What do you get when you take over Twitch influencers’ streams and cause them all to have a creepy nose bleed? An unlikely ad for Apple TV and their show Invasion.

On this week’s Advertisers Watching Ads we’re joined by Sam Dolan (Head of Marketing, Goodfella’s Pizza) and Andy Oakes (Founder, Bluestripe Group) to debate how well this ad hit the mark.

How lonely do Bounties get at Christmas when all their Celebrations box friends find a match? And what can you do about it?

That’s the topic of this week’s Advertisers Watching Ads episode, featuring our guest Rida Alvi, Regional Marketing Manager for Aquafresh and Sensodyne at GSK.

The flip phone is back on this week’s Advertisers Watching Ads, thanks to Samsung’s latest ad, a collaboration with Dr Denim.

Check out the ad and see what our guests thought about it. We’re joined by Laura Lesser (Culture & Innovation in Brand & Marketing, Virgin Media O2), Roy Gardner (VP Marketing - Europe, Adidas), Alex Taborda (Senior Media & Planning Manager, Betfair) and Michael Codd (Marketing & Innovation Lead, Solutions, Europe, AB InBev).

How does a KFC campaign offering free chicken sound? This Copy/Paste campaign went big in Spain and it’s certainly entertaining, but does it deliver much added value for the brand?

Tune in to this week’s episode to see what our guests Frances Docx (Strategy Director, 20something) and Joe Comiskey (Head of eCommerce - Europe, Beiersdorf) had to say about it.