Advertisers Watching Ads is a weekly video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.

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Episode 156 - KFC The Recipe Run Reviewed by Dulcie Media, Abbott and Say It Now

KFC has teamed up with The World of Zelda to advertise in-game and create a recipe run challenge for Gen Z customers. How effective is their ad? Watch the episode and hear from Deborah Gbadamosi (CEO of Dulcie Media), Caitlin Nguyen (Head of Digital and Customer Engagement, Established Pharmaceuticals at Abbott), and Maria Cadbury (Global Director Of Strategic Partnerships and Commercials at Say It Now).

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Episode 155 - IKEA Ads That Skip You Reviewed by Kyndryl and Cisco

Discover IKEA's cheeky and fast-paced ad series, "Ads That Skip You," designed to captivate the Indian market. But do these ads miss the mark with consumers? In our latest episode, industry experts Priyanka Dasgupta (Field Marketing Manager at Kyndryl), Tejal Patel (Senior Director, Global Digital Media at Cisco), and Via Perkins (Freelance Copywriter) share their thoughts on this unique marketing approach.

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Episode 152 - DoorDash Kid Currency Ad Reviewed by Auto Trader UK and That’s What I Call Marketing

DoorDash know that kids don’t usually have money to buy their mums flowers for Mother’s Day. They’ve come up with a nice campaign, but is it effective for the brand? And what’s its objective? See it in the latest episode and hear from Laura McNally (Marketing Director at Auto Trader UK) and Conor Byrne (Host of the Podcast “That’s What I Call Marketing”) as they review its creative effectiveness.

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