Advertisers Watching Ads is a regular video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
Episode 175 - Trainline Get Your Bum on Board Ad Reviewed by Defiant, Penguin Random House and Haleon
Trainline wants more people on trains, but is this punk advert motivating enough?
Episode 174 - Virgin Media O2 Daisy Ad Reviewed by Citizen / Mekanism, Flyon Inc and PepsiCo
Good AI helps Virgin Media O2 get rid of phone scammers in the first AWA episode of 2025.
Episode 173 - John Lewis The Gifting Hour Reviewed by Forest, Pierre Fabre and Decathlon
This year’s John Lewis Christmas ad puts the spotlight on the high street shop and fills us with nostalgia. But is it any good?
Episode 172 - Kodak Memory Shots Reviewed by Standard Life and Papier
Kodak is helping Alzheimer’s patients recreate memories with AI technology, but is this just a noble initiative or is there more to it?
Episode 171 - Nike Ad Reviewed by Virgin Media O2 and SKF
This running ad from Nike doesn't quite make us put our trainers on, but how effective is it in appealing to a very specific audience?
Episode 170 - Bodyform Ad Reviewed by Ruggable and the Conscious Advertising Network
Periods continue to be a taboo topic, so Bodyform is bringing them front of mind with this week's fantastic film. But is it enough to change minds and support initiatives that can make a difference?
Episode 169 - Burger King Real Size Burger Reviewed by Haleon & eBay UK
Size matters according to Burger King… but this case study makes some bold claims that might not quite stack up 🍔
Episode 168 - Top 2024 Ads Reviewed LIVE at MADFest - Yorkshire Tea vs Relate vs Apple
Our AWA guests pick out the best of the year’s ads live on stage at MADFest. Who’ll come out on top among Yorkshire Tea, Relate, and Apple?
Episode 167 - Duolingo on Ice Reviewed by BNP Paribas
Is a multilingual musical ad prank a good move for Duolingo? Marketing leaders have their say.
Episode 166 - Loewe Decades of Confusion Reviewed by ONEOK and A.P. Moller-Maersk
High fashion gets a little playful by poking fun of the confusing pronunciation of Loewe. How much sense does this ad make?
Episode 165 - Stok’d Next to Stok’d Ad Reviewed by Elida Beauty, Bausch + Lomb, DiDi and AB InBev
How do you advertise cannabis when it’s illegal to do so? Stok’d might have found a way…
Episode 164 - Liquid Death Biggest Ad Ever Reviewed by easyJet
Liquid Death is advertising… advertising on its own water cans, in a very funny, very American ad.
Episode 163 - Heinz Stadium Heroes Reviewed by Danone, Microsoft, Maersk and Henkel
Heinz shed light on unsung heroes of the football stadium with this Italian campaign that focuses on feelings first.
Episode 162 - Heinz Tattoo Label Ad Reviewed by Formula 1, Pulse Advertising and Unilever
How many people love Heinz Ketchup enough to get the label tattooed? Plenty, according to this year’s first ad on Advertisers Watching Ads.
Episode 161 - Yeti Map the Gaps Ad Reviewed by Mars, Reckitt and FrieslandCampino
Is Yeti’s Google Maps product placement a stroke of genius or are they missing a trick with their latest YouTube Shorts ad?
Episode 160 - AT&T Sound of Silence Ad Reviewed by Fanatics, Inc. and Paramount
AT&T are helping deaf American football players connect and be safer on the pitch with a new 5G helmet. How much of this is PR and how effective is the ad around it?
Episode 159 - Kim Kardashian climate change nipple bra ad reviewed by Spring Hoteles and Socially Powerful
Kim Kardashian has unleashed a 'nipple push up bra' on the planet in a bid to save it. Is this digital marketing genius or making light of climate change?
Episode 158 - BNP Paribas Get A Flat Ad Reviewed by Thames Water, Share Creative and The Digital Voice
BNP Paribas have created the first rap song based on TikTok comments about the hardships of finding a student flat in France. Original, definitely, but is this ad effective? Tune in to find out!
Episode 157 - Christmas Special - Reviewing John Lewis’ Snapper: The Perfect Tree
Saatch & Saatchi’s first Christmas ad for John Lewis is in, and some marketers love it, while some have mixed feelings. Watch Snapper: The Perfect Tree and see how our guests reacted to it.
Episode 156 - KFC The Recipe Run Reviewed by Dulcie Media, Abbott and Say It Now
KFC has teamed up with The World of Zelda to advertise in-game and create a recipe run challenge for Gen Z customers. How effective is their ad? Watch the episode and hear from Deborah Gbadamosi (CEO of Dulcie Media), Caitlin Nguyen (Head of Digital and Customer Engagement, Established Pharmaceuticals at Abbott), and Maria Cadbury (Global Director Of Strategic Partnerships and Commercials at Say It Now).