Marketing Inspiration #34.2: AC Thoughts
Your weekly dose of data-driven marketing insights - AC Thoughts on Diversity & Inclusion, Launching Automated Intelligence, and Creating a Neutral Space Between Media & Creative
Diversity & Inclusion Are Not Just HR Buzzwords
In honour of Pride Month, AC invited Jerry Daykin, marketing leader and diversity champion, to talk about the importance of D&I for marketing practices and the role that marketers play in diversifying the discourse at all levels.
“We shape stereotypes - we control not only the ads we make, but the content that gets sponsored and gets made. So, as marketers, advertisers, people working in tech, wherever we work in our industry, we actually have quite a unique position [of influence],” says Jerry. Besides, diversity just makes good business sense, opening up brands to different markets and allowing for different messages to be tested and worked with.
Learn more about Jerry’s presentation here.
Meet Automated Intelligence
Ever dreamt of using natural language prompts to get valuable insights from your marketing performance data? Say good-bye to complicated reports and hello to "Automated Intelligence."
Find out how you can start getting actionable insights in real time and take control of your creative data. “Technology should be empowering today's data-driven marketers to take decisive action in-flight, during campaigns when it can have maximum effect. It is our genuine hope that platforms like ours will signal the death of the post-campaign report as we know it”, says our Chief Product Officer, Alexander Hobhouse.
Finding Creative Switzerland
Creative and media agencies have been disconnected for far too long and this puts campaign success at risk, but a better way is possible. At AC, clients have called us a Switzerland of advertising, enabling a more integrated creative and media model centred around data, regardless of whether agencies sit within the same group or are independent of one another.
Find out more about making advertising better in this piece for MoreAboutAdvertising.
