Marketing Inspiration #33.2: AC Thoughts on Media Budgets & Rebooting Creativity
Your weekly dose of data-driven marketing insights - AC Thoughts
An Industry Icon
We’re excited and honoured that Performance Marketing Week included AC Founder Tom Ollerton on their PMW 100 Powerlist this year. The list celebrates the most influential people in the UK performance marketing sector, recognising their innovation, thought leadership, or exceptional results for brands or clients. Tom has been hailed as not just an “alchemist” but also as a “podcast pioneer” that “blends it like Beckham” - a great time to be associated with this high level of football metaphor praise!
Find out more here.
How Do We Reboot Creativity?
“Tech can be used to make ads perform better and make everyone’s lives easier.”
It’s tempting to think that the age of pure creativity is over as we talk more and more about data points and automation, while consumers’ attention span is constantly assaulted by ever growing mountains of digital content. But AC’s Dan Moseley argued that the time to mourn isn’t quite here yet, in a recent piece in The Media Leader.
All we need is a reboot, looking at our processes differently and finding ways to unlock more value from our creative by asking the right questions. Read the whole piece here.
Maximising Media Budget
Both established and scaling brands can benefit from data driven ad optimisation, particularly live / in-flight optimisation that can extend media budgets’ effectiveness by 17% on average. AC’s Tom Ollerton sat down with Gareth Turner of Big Black Door to discuss how brands can gain a competitive advantage and extract more creative value. You can read all the details here.
