Marketing Inspiration #32.2: AC Thoughts on Sports Sponsorships & the Future of the Industry
Your weekly dose of data-driven marketing insights - AC Thoughts
The Evolving Landscape of Sports Sponsorship
“The big sporting moments offer a unique opportunity for brands to be visible and relevant, which should make them a no-brainer for any grocery brand that wants to be in contention.”
In the context of ever more fragmented media consumption habits, associating themselves with sports gives brands an effective way to connect with their consumers, online and offline. AC’s Dan Moseley contributed his thoughts to the Grocer article, “How sports sponsorship has evolved for modern brands,” explaining why top names are rushing to create such connections ahead of the Euros and the Olympics this summer.
Read the whole piece here.
Marrying Tech with Creativity & Solving Industry Frustrations
In a profile for City AM, AC’s Rhoda Sell talked about how the company came to life, born out of first-hand experiences and frustrations in the advertising industry. Combining tech and the human touch has been key: “We may be a tech-enabled platform, but we have the heart of a creative advertising agency and bring that human consultancy and expertise to what we do. “
Read the full article to hear more about our views of the future of the industry, how AI & GPT tools are delivering efficiencies, and why now is a turning point for wellbeing in advertising and marketing, too.
