How Automated Creative works with Brandwatch to get the insights needed for data-driven decision making for brands like KFC
Brandwatch offer a powerful tool for digital marketing, pulling data that helps businesses better understand their consumers. They analyse conversations online and on social media to provide insights that we use every day in our work. Automated Creative recently worked with Brandwatch to turn impressions into intelligence for KFC.
Brandwatch dashboards pull all the social listening data we need to understand how consumers talk about a particular topic or sector. We’re then able to make data-driven decisions about what themes to test in ads, and move on to create hundreds of ads and collect first-party creative-level data from them.
Recently, Brandwatch published a case study of how we worked with them to deliver deeper consumer insights for KFC. We looked at what are the psychological triggers that get people excited about takeaway food so that we can then encourage them to choose KFC when they’re ready to order. This advertising and marketing approach led to some exciting results:
193% improvement on performance benchmarks;
45% cheaper than BAU;
Savings in production;
Strategic insights for the brand.
You can find out the details of how we worked with Brandwatch here.
And read more on how Automated Creative helped KFC lower costs, improve ad performance and increase consumer understanding here.
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