Compounding Creative in Q4 2023 and Beyond: An AC Call to Action for Marketers
This holiday season, marketers are facing their biggest decisions at a point of maximum pressure. Delivery fatigue and the budget crunch are real. And it’s leading to complacency around creative effectiveness in digital marketing that could make or break your campaigns. What can you do about it? Read our White Paper, “Compounding Creative: How to improve media value and drive effectiveness with in-flight optimisation of top-performing ad creative this holiday season.”
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We’ve surveyed a wide range of senior marketing leaders, drawn lessons from over 6 billion impressions served through our in-house platform, and worked with leading client partners and industry experts to bring you a series of recommendations to overcome your challenges this quarter, maximise your budgets and deliver business success. Our recent virtual event, featuring our partners the World Federation of Advertisers and experts from Brown-Forman and Mars Petcare, brought forward actionable tips you’ll need for Q4 and beyond. It’s all available in the White Paper below.
Did you know…
Over one third of marketers are not optimising digital campaigns in-flight at all
A majority of senior marketers surveyed said they do not have access to the information they need to make performance optimisation decisions during campaigns
And many point to a lack of collaboration or understanding between media and creative partners that would allow them to act in a timely fashion?
From shocking holiday stats around media waste, to what your agency doesn’t know - and media can’t tell you - we have delved into it all.
In our White Paper, discover how 2023’s highest performing marketers are using in-flight optimisation to drive creative effectiveness, re-energise their teams, and leap beyond Q4 targets.
Learn how you can improve both your time to make key decisions, and the crucial next step of turning that into action - fast.
Validate, optimise and accelerate your Q4 campaigns in the way they deserve: don’t miss out on this brand-new guide to holiday success.