The marketing world’s best and brightest give YOU a special insight into what it takes to succeed in the industry

It’s here: 'How to Make it in Marketing Vol 1’

Are you looking for that first step in marketing and advertising? Or maybe you’ve just landed your first role in the industry - congratulations! - and still have questions about what happens next.

How do you prove your worth from day 1? What makes you stand out from your peers?

How can you market yourself, before marketing products? Should you get a mentor, and how?

What’s more important: specialising in one area or being a Jack-of-all-trades? And what are some things you absolutely should NOT do if you want to get ahead?

We’ve interviewed the best and brightest marketing leaders. They told us what they did to succeed, why they made the choices they made, and what you should do today. Find out how to keep a work/life balance, who can help you pick the right career path, what to invest in to get you to the top of your field, and how to push and develop your own team when you become more senior. All this in a free book, available now.

Put together in partnership with MAD//Fest, the book includes tips from marketing leaders and trailblazers, currently at the head of Google, Procter & Gamble, Oatly, Unilever, Whirlpool and so many more.

You’ll get to hear from the likes of:

  • Sir Martin Sorrell, founder of the world’s largest PR and advertising group, WPP;

  • Kristof Neirynck, Global Chief Marketing Officer at Avon Cosmetics;

  • Michelle Webb, Vice President - Commercial at National Football League (NFL);

  • Bonnie Chia, Head of Brand at WWF International;

  • Talia Gerecitano, Film Marketing Lead at Apple.

In the first volume of “How to make it in marketing,” you’ll read about:

  • Knowing what makes you unique and developing your understanding of the industry and the marketing craft;

  • Better understanding yourself and looking after your wellbeing and your toolkit as a successful marketer;

  • Helping to develop strong networks and foster relationships that will last a lifetime;

  • Accepting the grind, making progress slowly but surely, and developing a reputation.

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