Marketing Inspiration #36.3: Bose Case Study
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Speaking to Digiday after the Cannes Lions 2024, Bose Chief Marketing Officer Jim Mollica shared how working with Automated Creative allows them to scale “unbelievable amounts of branded content” around the globe.
Jim believes in a blend of human creativity and technology, with a strong focus on maintaining Bose’s authenticity as an organisation that has served passionate music fans for 60 years. That’s why working with us has been ideal, harnessing the creative content the brand has to offer, but using technology to boost its effectiveness with real-time insights, multiple iterations, and geographically and day-part appropriate content variants.
Here’s the full interview: