Marketing Inspiration #38.3: AC Case Study
Your weekly dose of data-driven marketing insights
Launching Jack Daniel’s Flavours was no easy feat: after all, when you have such a recognisable brand, any departure from the usual seems risky.
Working with Brown-Forman, we delivered dynamic ads, personalised by platform, to test different themes and update with whatever worked best for the media and for the target audience.
The result? New ads, optimised with insights, that showed 170% improvement on Facebook and Instagram and 112% on Snapchat, vs. the benchmarks for media spend. And it was just the beginning: our performance-led advertising approach is changing how Brown-Forman works, improving effectiveness and efficiency.
Find out more, from the client themselves. Here are Laura McCarthy, Global Brand Manager, and Megan Davies, Media Lead UK & Marketing Manager IRE, speaking at MAD//Fest 2023 :