Marketing Inspiration #42.3: AC Case Study
Your weekly dose of data-driven marketing insights
Riding the wave of Weetabix Melts winning “Product of the Year,” we worked on improving customer awareness and consideration. We built multiple social ads ad scale, refining them in-flight (with real-time insights) to maximise engagement.
The result? 15x more 3-second views compared to BAU work and a 33% uplift in View-Through Rates. Plus, a treasure trove of insights into what motivates cereal lovers to reach for Weetabix Melts.
Read more here.