FAQs

Automated Creative is an adtech platform, not an agency. Brands can use Automated Creative’s creative automation software directly, or add its managed service as an optional extra for help with setup, ad production or strategy.

A CMP (Creative Management Platform) helps you build and manage ad creative. DCO (Dynamic Creative Optimisation) serves the best-performing version in real time. Automated Creative connects the two, bringing ad production and performance insight together in one platform, so brands can optimise advertising from creation through to live results.

Smartly, Celtra and most creative management platforms are built to automate ad production. Automated Creative focuses on the thinking, not just the making: rather than only pushing out versions of ads, Automated Creative tags every creative element, runs them live, and shows which visuals and messages actually drive performance.

Automated Creative is strategically led, generating creative intelligence that inspires future campaigns. Where other creative automation tools help you make variants, Automated Creative helps brands make better, more effective ads, with the evidence to prove it.

Automated Creative works best with brands in the high-to-mid consideration space that run always-on digital advertising and want sharper advertising optimisation.

Yes. Automated Creative can retrospectively tag all your historic ads across Meta, Google, TikTok or display, using the same strategic tagging framework it applies to live campaigns. This means brands can instantly see which visual and written themes have performed best in the past, turning old ad data into usable ad insights, without re-running spend. Automated Creative then uses those insights to guide future creative decisions, so teams build on what’s already proven to work rather than starting from scratch each time.

Automated Creative integrates with all the major ad and asset platforms, so brands can manage and optimise their ad assets in one place: Meta, Google Ads, DV360, TikTok, YouTube, Amazon Ads, Pinterest, Snapchat, LinkedIn, Bynder, TikTok Shop, Reddit, X/Twitter and Roundel/Target.

Yes. Once Automated Creative has tagged and analysed enough of your ads, it recognises patterns between creative themes and results, and can forecast which kinds of ideas, messages or visuals are most likely to work next time. It’s not a black-box prediction; it’s pattern recognition built from your own ad data, so brands make creative choices with confidence rather than guesswork.

Automated Creative helps both brand and performance teams, in different ways. Brand teams use Automated Creative to understand which ideas, messages and visual themes are landing with people, measured through view completion rate and view-through rate. Performance teams use it to see what’s driving ad performance week to week, what’s improving efficiency, and how to brief new creative based on what’s already working.

The real power is that Automated Creative brings those two worlds together. Instead of brand and performance teams having separate conversations about what’s ‘good’, both see the same evidence and speak the same creative language. This moves the conversation from subjective opinion into shared, strategic insight about what creativity is doing for the business.

Yes. Automated Creative lets local marketing teams produce regional ad assets quickly, with minimal sign-off. Automated Creative handles transcreation and localisation across hundreds of markets while keeping your brand consistent, so brands can scale advertising campaigns globally without adding pressure to teams or budgets.