Raising awareness of new Jack Daniel’s Tennessee Apple: Driving benchmark improvements equivalent to x2-3 more media spend
Automated Creative worked with Jack Daniel’s to raise awareness of JD Tennessee Apple, encourage the audience to consider JD in a new light, and discover the creative triggers that drive performance.
The approach?
We defined a selection of key creative themes to learn from via strategic creative tags to discover the most effective visuals, messages and formats for driving link clicks
We added our strategic creative tags to all ad variations created to track performance using Creator delivering unique insight.