Boosting brand awareness and developing the creative direction for Perfect Fit in Europe
Working with MARS Petcare, Automated Creative was asked to help improve brand awareness for cat food brand Perfect Fit in Europe. We were also looking to advise on the best marketing strategy for the brand, delivering insights on the best performing creative for their target audience.
The approach?
We started by reviewing the brand assets, auditing their creative as well as the brand claims and mapping them against multiple hypotheses that we could explore with our ads.
We created a multitude of ad theories to test with Perfect Fit’s target audience. Our 100+ ads were made with our proprietary tool and continually optimised to come up with the best performing messages and visual cues.
The result?
We started our campaign looking to improve Video Completion Rate. Our ads led to a best-ever performance in this area, 69.5% greater than the benchmark, to increase brand awareness for Perfect Fit.
We were also able to deliver a multitude of strategic insights that will help Perfect Fit develop the brand and their advertising strategy further.