Driving Engagement for Smirnoff’s relaunch: Making the TVC work harder while delivering invaluable insights

Diageo/Smirnoff worked with Automated Creative over a four week period to make their relaunch TVC work harder in social and give deep level insight into the visual, written, language style and format triggers that worked on Facebook and Instagram. Automated Creative delivered a content audit, optimisation strategy and over month of Creative Sprints to deliver increased performance and creative intelligence.