It’s Christmas! John Lewis’ 2021 Christmas ad is emotional and quirky. What do our panel of agencies and brands think about it? Find out in this special episode!

Vienna Tourist Board is now on OnlyFans… is this a smart move to attract a new audience or a risqué approach to drumming up PR for its art museums?

Our latest episode features guests Cicero Hennemann (Marketing Technology Lead - Western Europe at Reckitt) and Richard Hall (Head of Value, Membership & Loyalty at Tesco) evaluating an interesting new campaign. Have a look.

What’s more American than hot dogs, baseball and apple pie? Maybe all of them together, in a Chevrolet?

This is what our latest ad is trying to get us on board with. Does it work or is it just too confusing? See the ad and hear what our guests Lucy McKillop (Client Experience Director at The Diversity Standards Collective), Pollyanna Ward (Head of Paid Social at Social Chain Agency) and Sophie Rock (PR and Sustainability Manager at Beiersdorf UK) had to say about it.

This fun PR stunt from Durex Australia looks like it was made for advertising. But does it fall flat when you scratch the surface? How did it impact the audience and how does it compare to the NHS #getyourshot campaign?

Join our guests Thomas Walters (Co-founder and Chief Executive Officer UK at Billion Dollar Boy), Melanie Welsh (Founding Partner at Strat House) and Jerry Daykin (EMEA Senior Media Director at GSK) and see what they thought about it.

How effective is humour in this ad for HP’s touchscreen Spectre Folio? Was it just the right amount of risky to use a very distinctive brand asset from competitor Apple? How did it perform and what score does our guest, Scott Grenz, ex-Global Head of Media for GSK, give it?

How does movement feel in different bodies? And does it matter what you look like, as long as you move? Those questions are being asked by this week’s ad from Unilever and Rexona.

See what our guests Olga Rubanovskaya (Marketing Director for Reckitt - Hygiene in Israel), Barbara Liss (Vice President of Marketing, Merrick Pet Care), Arnaud Fronty (Global Marketing Brand Manager, PepsiCo) thought about it in the full video.

What happens when you take a few people born in the 2000s and stick them in a house with no IKEA products? The Big Brother style ad series from IKEA Spain aims to answer the question, as well as advertise the brand. Is it successful or is the concept too mad? Joining us are guests Julie Pender (former Marketing Consultant at Edrington-Beam Suntory UK), Richard Norton (Co-founder of Tiny Giant and Founder of Get Norts), and Claire Round (Head of Brand at NCS).

What would happen if your city’s speed limit was lowered to 30 km/h? Would you try to break it… on foot? This is what the “Outlaw Runners” in Distance’s ad are trying to do in Paris. Join us for this latest episode of Advertisers Watching Ads, featuring guests Lisiane Ndong (Senior Customer Success Manager at Searchmetrics), Adam Cowlishaw (Head of Marketing and Connected Commerce for the Vision Care Business at Johnson & Johnson Singapore), Justin Carbonella (Director of Human Insights at Coca-Cola North America) and Jerry Daykin (EMEA Senior Media Director at GSK Consumer Healthcare).

Shining a light on the gender pay gap in soccer, the latest ad on our Advertisers Watching Ads series comes from Budweiser and shows their efforts in increasing sponsorship for the female league. Join us to see what our guests Janelle Hunt (Brand Marketing, Communications and Innovation Activation at Johnson&Johnson Innovation), Blake Mascali (Global Director of Content at Honeywell) and Michel Rothschild (Creative Contractor at D3*, the Frito Lay In-House Agency) had to say about it.

What do Pepsi make of another cola brand’s ad? This week’s episode is strange, funny, and has a great twist. See what Terrence McLaughlin from PepsiCo thought of it.

On the latest Advertisers Watching Ads, we review Diesel’s story about transitioning with our guests Euan Brown (Head of Digital & Content at Virgin Red) and Ayeza Sumsam (Category Lead - Dettol Personal Care at Reckitt Pakistan). See what our guests thought of this ad selected by our partners Contagious.

On this week’s episode we’re joined by Sabrina Francis (Strategy Director at the7stars), Ruth Maliwat (formerly Insights Lead at DOVE Masterbrand, and future Insights Director for New and Emerging Categories at Coke) and Adam Nickson (Head of Marketing Communications at Groupe Renault) to discuss the latest ad by Emirates Airlines. Check it out and see what they thought!

This week’s episode reviews Corona’s ad about removing plastic from the ocean, with guests Charlene Williams (Regional Maintenance Executive, Global), Sneha Kansara (Senior Brand Manager - Charity & Social Purpose, Dunelm) and Pollyanna Ward (Head of Paid Social, Social Chain).

Who do you get your takeaways from and would a few random footballers’ cameos in an ad convince you to switch to that brand? What do Just Eat get right and where do they fall short with their latest ad?

We filmed this episode of Advertisers Watching Ads at MAD//Fest in London, with guests Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s). See what they liked, and what they didn’t.

Would you play a game during an ad break? And would it be to test drive a car?

This week’s Advertisers Watching Ads is about the new Volkswagen Golf ad. Joining us to discuss it are guests Kelly Richards (Lead Business Growth Manager, JCDecaux), Sumati Nagrath (Content Strategist and Consumer Experience Manager, Reckitt) and Jerry Daykin (EMEA Senior Media Director, GSK).

Our latest ad review is about Adidas’ Beyond the Surface campaign. Does it succeed in showcasing inclusivity or does it feel a bit dated?

Joining Amy Wright on the panel are Seun Odeneye (Managing Director, Matterkind UK & Ireland), Rhian Mainwaring (Senior Digital Manager, Beiersdorf) and Varun Agarwal (Head of Data & Analytics, South East Asia & Japan, Reckitt).

This week’s Advertisers Watching Ads episode looks at IKEA’s Trash Collection 2021 ad and asks whether the message is clear enough, or just greenwashing, or both?

Our guests are Bian Salins (Head of Content and Creative Solutions, LinkedIn), Rida Alvi (Marketing Manager for South East Asia and Taiwan, GSK), Gillian Beerman (Associate Producer, Anheuser-Busch) and Erica Johnson (Brand Strategist, MullenLowe).

This week’s episode was recorded live onstage at MADFest in London. We’re reviewing McDonald’s “coming out of COVID” ad with Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s).

How can sex education be made light and fun, while spreading the message effectively? That’s the challenge for Canesten’s ad in Brazil, reviewed in this week’s episode by Sarah Shimmons from Diageo, Mavesh Malik from JCDecaux and Darain Faraz from LinkedIn

The latest ad for Heinz ketchup, chosen by Contagious, is trying to make light of traffic bottlenecks, but does it get stuck in traffic? Hear what our guests from Superscript, Contagious and Peppiatt & Williams had to say about it.