Canned water company Liquid Death thinks it’s time to put the spotlight on the NFL’s “unsung heroes” - hydration assistants. Watch their latest “Hydration Assistant Scouting Combine” ad to see a new and unusual campaign, then hear expert opinions about it from Andrea Katsivelis (Director Global GTM Lead - Nuance Business Unit at Microsoft), Wayne Blodwell (Founder and CEO of TPA Digital) and Robert Beckman (Head of Growth at Automated Creative).

What happens when Heinz ask an AI to draw ketchup? This episode of Advertisers Watching Ads looks at the brand’s Canadian campaign “AI Ketchup”, reviewing their efforts to show how iconic Heinz still is in today’s pop culture.

Watch the ad and hear from our guests Falak Jalil (Marketing Manager for Al Ain Water & Innovations at Agthia Group PJSC), Seb Bardin (Head of E-commerce Marketing at Unilever) and Adrian O’Brien (Senior Manager in the Global Skincare Team at Unilever).

In France, FNAC are trying to help people break out of the algorithm bubble by recommending things unlike what they’ve just bought. But does this attempt to “free culture” work as an ad for the brand?

See the latest Advertisers Watching Ads episode and hear from Johnny Winn (Head of Advertising at O2, Virgin Mobile & Virgin Media O2) and Liam Dawson (Partner at MediaCom) on their view of this campaign.

KFC may not make Michelin-starred dinners, but they wanted to be talked about by food critics. So they created this unique campaign in Australia, making them the talk of the town the world over.

See what our guests thought of the Dégustation campaign in the latest Advertisers Watching Ads!

How much do you know about female genitalia? And how easy is it to find the real information? In their The Truth Undressed ad, Canesten try to dispel the myths and direct us to an educational initiative on this subject.

Spotify made personalised songs for a bunch of CMOs and won lots of advertising awards. But what did our Advertisers Watching Ads think of their campaign?

See what happened when Visit Sweden decided to make the world learn about the original places behind IKEA product names.

Getting drastic about plastic, Hindustan Unilever launched a Smart Fill machine to let consumers refill their own containers with household products. But is it that innovative? See what our guests think, and watch the ad here.

Would you want a chance to play tennis against your younger self? John McEnroe got to do just that thanks to Michelob’s strange innovation project.

There are glitches everywhere in the latest Burger King ad we’re reviewing this week - Burger Glitch.

Our guests Nanki Singh (Senior Brand Manager at Mast-Jägermeister SE), Mary Beth Sisti (Director, Web Strategy & Digital Experience at GE Healthcare) and Justin Pearse (Editor of NewDigitalAge and Co-Founder of Bluestripe Group) loved this campaign initially aimed at the gaming community, but which was a hit with all sorts of audiences. Watch the episode and see what you think!

How do Walmart and ConTextos aim to fill the void left by incarcerated dads in Chicago? And what does this have to do with Walmart’s marketing strategy?

See the latest episode of Advertisers Watching Ads, where Lee Ping (Marketing Director, KSA, at Oppo), Chiara Fracassi (Senior Marketing Director at Amplifon), and Mido Chishty (CEO & CMO at Your Marketing Chief Ltd) debate the merits and the execution of this case study.

IKEA are trying to break into urban downtown markets and they’ve picked other people’s houses as their showrooms in Toronto. Does this work for our guests Victor Reznik (Vice President of Marketing at Universal Music Group) and James Chandler (CMO at IAB UK)? Is this ad creepy or smart? Watch the latest episode of Advertisers Watching Ads to see more!

This campaign looked to give incarcerated people the chance to reconnect with the society they will be rejoining via the medium of virtual cycle racing. Check out what our guests thought of Decathlon’s partnership with Zwift for this new ad.

Advertisers Watching Ads checks out Doja Cat’s codable music video in partnership with Girls Who Code. Tune in to see how our guests debated its merits, the marketing strategy and the user journey.

KitKat decided to help reduce stress among the Malaysian players of FIFA by infiltrating the game and ultimately offering them a free chocolate bar to take a break with. How did the use of the brand’s signature line work in this updated context and did it have a real advertising impact?

Our guests Ayeza Sumsam Mohiuddin (Category Lead at Reckitt), Cicero Hennemann (Head of Digital Hub - Western Europe at Reckitt) and Pollyanna Ward (Social Media Account Director) review it in the latest episode of Advertisers Watching Ads!

Women are more prominent as football fans than ever before, yet only 7% of sports coverage is of women’s sports. Heineken is turning the gender stereotypes on their head in its latest ad, Cheers To All Fans… Even Men. But how well did they do?

See the ad and hear from our expert guests Theresa Van Rooyen (Marketing Director at L’Oréal), Henrik Gaida (Director of Digital Media and Data Strategy at P&G), Matt Gosselin (Director of Global Product Marketing at FIS) and Pete Markey (Chief Marketing Officer at Boots)!

Dove are trying to help teenage girls and their mums understand the power of toxic social media in this latest ad created by Ogilvy. Does the “Detox Your Feed” send the right message and is it actually as shocking as it seems to want to be?

Watch the latest episode and hear from our guests Feranmi Ogundipe (ex Content Strategist at L’Oréal), Roman Vorobiev (Global Design Director for Petcare at Mars) and Jim Coleman (UK CEO of We Are Social).

What can a brand like Vaseline do about healthcare inequality and promoting the visibility of people of colour in online skin databases? They’ve created the See My Skin database specifically to feature all skin colours when doing medical research, and this is what this week’s Advertisers Watching Ads is about.

Watch the episode to hear from our guests Falak Jalil (Marketing Manager for Al Ain Water), Melissa Palleschi (Sales and Marketing Director at The PIE) and David Byrne (Brand Marketing Lead at Aviva).

L’Oréal Professional Services have partnered up with the True Self Foundation in Puerto Rico to create a network of beauty salons specialised in assisting the trans community. It’s all part of an even broader initiative to train stylists that are sensitive to the needs of transgender people and who can support them in feeling great in their own skin.

What did our guests Ritu Lakhanpal (Managing Partner at McCann Worldgroup), Mark Rose (Head of Brand & Paid Media at BP) and Adam Cowlishaw (Head of Marketing and Connected Commerce at Johnson & Johnson) think of this ad? Watch the latest Advertisers Watching Ads to find out!

For Earth Day 2022, Back Market hacked into the phones of buyers in Apple stores to try to keep them from getting new iPhones… all in the name of saving the planet! Did it work as a PR stunt? What about the brand building or conversion from this ad?

See it and hear what Carmen Bryant (formerly the Head of US Marketing at Indeed) and Tori Carter (Senior Manager of Brand Marketing and Creative at KFC) thought of it!