Marketing Inspiration #31.2: AC Thoughts on Live Optimisation & Human-Tech Connections
Your weekly dose of data-driven marketing insights - AC Thoughts
It’s Not Enough to “Fire and Forget a Campaign”… At Least Not If You Want to Keep Your Job
AC Global Head of Creative Strategy Amy Wright sounded alarm bells for marketing leaders in her latest article for Performance Marketing World. In marketing and space travel alike, what happens in-flight is key to success. You wouldn’t send a rocket to Mars without mission control, so why do that with your marketing budget?
Read her thoughts and solutions here.
How AC Are Helping Brands Save Money and Make Better Ads
AC Founder Tom Ollerton appeared on the Root to Rise podcast to discuss the mission of Automated Creative and why being smarter about advertising will increase media value. He also shared how we work, combining technology and human touch, and talked about his experience of moving into entrepreneurship.
For more details, read our blog and listen to the podcast here.
Calling All North American Marketers! Don't Miss the WFA's Global Marketer Week 2024
Our Shiny New Object Podcast partner The World Federation of Advertisers WFA is holding their Global Marketing Week this month in Toronto. This event is the best of the best for rubbing shoulders with each other and plotting the future of advertising.
And we have a special discount code: 'WFA24AutoCrea' will get you 10% off your registration. Sign up now.
