Marketing Inspiration #31.3: Advertisers Watching Ads roundup
Your weekly dose of data-driven marketing insights
Marketing Inspiration on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss what they liked - and often, what they didn’t! - in partnership with Contagious.
The latest ads on the show covered irreverent North American brands - Liquid Death and Stok'd Cannabis Retail Store. Here’s some marketing wisdom from each:
“The media that you’re buying is not necessarily the end product. Creative has to work very hard in order to make that sort of thing stand on its own.” - Simon Short
Simon’s critique is about Liquid Death trying to capitalise on the Super Bowl advertising craze by proposing that brands actually buy advertising space on their own packaging. How does a brand advertising another brand work? Is this a PR stunt or creative genius? And what value does it unlock for Liquid Death? Watch and find out:
“From any ad copy what I look for is: does it drive awareness? Does it drive branding? Does a drive break through? And is there purchase intent?” - Tatyana Jones, Director, Consumer Marketing, Bausch + Lomb
The “Next to Stok’d” series of ads definitely raise some eyebrows, especially since you don’t find out what brand is being advertised until the very end. So, what did our marketing experts think of this creative storytelling? And what do you make of it? Watch it here:
Many thanks to all of our guests:
Shaaf Tauqeer (Audience and March Manager at easyJet), Simon Short (ex Huawei), Diana Figliuolo (Digital Hub Lead at Elida Beauty), Tatyana Jones (Brand Director at Bausch + Lomb), Erika Alvarez Herrera (Regional Head of Media at DiDi) and Sebastian Schuliaquer (Director of Insights for Premium Brands at AB InBev).
Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on hello@automatedcreative.net.
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And here are some ads you should have seen - via our friends at Contagious:
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