Marketing Inspiration #30.3: Advertisers Watching Ads roundup

Your weekly dose of data-driven marketing insights

Marketing Inspiration on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss what they liked - and often, what they didn’t! - in partnership with Contagious.

In recent episodes, we’ve discussed:

  • Going off the beaten track with Yeti in a clever Google Maps product placement activation

Whether brand loyalty can go too far when people have the Heinz Ketchup label tattooed:

How to appeal to the feeling of belonging among football fans, even when your product isn’t strictly about football:

Many thanks to all of our guests:

Natalie Ellse (EU Digital Media Manager - UK at Mars), Arijit Sengupta (Global Marketing Head at Reckitt), Finn Campbell (eCommerce Manager at FrieslandCampina), Alesha Griffiths-Kidd (Customer Acquisition Manager at Formula 1), Rhoda Sell (Chief Operating Officer of Automated Creative), Christoph Kastenholz (Co-Founder & CEO of Pulse Advertising), Adrian O’Brien (Health and Wellbeing General Manager Europe at Unilever), Alexandra Illiashova (Head of Media, Digital & Ecommerce Belgium at Danone), Nate Pinkston (Head of Growth, Retail Media, at Microsoft), Rasmus Rudnik Seidler Hansen (Head of Marketing Media at A.P. Moller - Maersk), and Matthias Hanschke (Global Head of Media & Digital Strategy at Henkel).

Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on hello@automatedcreative.net.

—-

And here are some ads you should have seen - via our friends at Contagious:


Previous
Previous

Making Ads Smarter & Saving Millions: Root to Rise Podcast Appearance

Next
Next

Marketing Inspiration #30.2: AC Thoughts on AI in Advertising