Marketing Inspiration #30.3: Advertisers Watching Ads roundup
Your weekly dose of data-driven marketing insights
Marketing Inspiration on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss what they liked - and often, what they didn’t! - in partnership with Contagious.
In recent episodes, we’ve discussed:
Going off the beaten track with Yeti in a clever Google Maps product placement activation
Whether brand loyalty can go too far when people have the Heinz Ketchup label tattooed:
How to appeal to the feeling of belonging among football fans, even when your product isn’t strictly about football:
Many thanks to all of our guests:
Natalie Ellse (EU Digital Media Manager - UK at Mars), Arijit Sengupta (Global Marketing Head at Reckitt), Finn Campbell (eCommerce Manager at FrieslandCampina), Alesha Griffiths-Kidd (Customer Acquisition Manager at Formula 1), Rhoda Sell (Chief Operating Officer of Automated Creative), Christoph Kastenholz (Co-Founder & CEO of Pulse Advertising), Adrian O’Brien (Health and Wellbeing General Manager Europe at Unilever), Alexandra Illiashova (Head of Media, Digital & Ecommerce Belgium at Danone), Nate Pinkston (Head of Growth, Retail Media, at Microsoft), Rasmus Rudnik Seidler Hansen (Head of Marketing Media at A.P. Moller - Maersk), and Matthias Hanschke (Global Head of Media & Digital Strategy at Henkel).
Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on hello@automatedcreative.net.
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And here are some ads you should have seen - via our friends at Contagious: