Marketing Inspiration #30.2: AC Thoughts on AI in Advertising
Your weekly dose of data-driven marketing insights - AC Thoughts
How Many Ads Are Enough Ads? You’d Be Surprised…
If you’re still playing it safe with static ads and hoping to get a decent return on your ad spend, you’ll soon be left behind by the competition. Our research shows that marketers are leaving up to 17% extra media value on the table by not optimising their campaigns in-flight. And that means yes, creating more than one big ad at a time.
Using technology to create ads at scale can help you unlock creative value and gather insights that will turn your advertising into audience research as well. Find out how in our blog about the reasons why live creative optimisation is the future of marketing.
You Can Use Gen AI to Make Advertising Cheaper and Faster, But Then So Can Everyone Else
As a guest on the Winning with AI podcast, AC Founder Tom Ollerton shared his views on tech and AI trends for 2024. They include why using data and live optimisation will be a non-negotiable part of advertising, how AI is creating a new net zero for marketers, and why advances in multimodal AI will collapse the creative production process.
Find out more key AI trends and listen to the podcast on our blog.