Marketing Inspiration #29.3: Advertisers Watching Ads roundup
Your weekly dose of data-driven marketing insights
Marketing Inspiration on Advertisers Watching Ads - our show where brands watch other brands’ ads and discuss what they liked - and often, what they didn’t! - in partnership with Contagious.
In recent episodes, we called on many of our AWA guests to watch and review John Lewis’ Christmas ad, “Snapper: The Perfect Tree.”
We also learnt about the difficulties of renting a flat in France, through a rap song:
And debated whether Kim Kardashian can make a positive impact against climate change:
Finally, have a listen to the sound of silence… in American football:
Many thanks to all of our guests:
Adam Lock (VP, Creative Director at Fanatics, Inc.), Leo Hunt (Manager, Social Media Analytics at Paramount), Ana Maestro Marcet (Marketing and Digital Consultant at InterContinental Hotels and Resorts), Lloyd Williams (Head of Strategy at Socially Powerful), Virginia Barnes (Interim Director of Brand and Marketing at Thames Water), Nick Merry (Senior Creative at SHARE Creative), Maryum Sheikh (PR and SEO Lead at The Digital Voice), Lucy McKillop (Global Brand Director, Carat, at dentsu international), Julie Pender (Interim - Beefeater Gin, The Spirit of London at Pernod Ricard), Charles Cadbury (CEO of Say It Now), Samantha Dolan (Head of Marketing - Goodfella’s Pizza at Nomad Foods), Jerry Daykin (VP, Head of Global Media at Beam Suntory), Catherine Chappell (Head of Platforms and Investment at Mediahub UK), Pollyanna Ward (Strategy Director at Flight Story), Vic Miller (VP PR & Communications at GWI), David Brewerton (Head of Marketing & Customer Comms at Metro Bank (UK)), Roy Gardner (VP Marketing - WE at adidas), Lauren Spearman (Creative Director), Rida Alvi (Global Marketing Manager at Haleon), Pete Johnson (Marketing Director), Charlotte Ford (Marketing Director at heycar UK), Julia Linehan (Founder and CEO of The Digital Voice), and Lucas Bergmans (Advisor / Blogger).
Do you want to share your thoughts about these ads or suggest a new one for us to debate? Email us on hello@automatedcreative.net.
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And here are some ads you should have seen - via our friends at Contagious: