Marketing Inspiration #29.2: AC thoughts on AI in advertising
Your weekly dose of data-driven marketing insights - AC Thoughts
In a World Where Everyone Can Now Be a Creative Studio, the Real Differentiator Is Going to Be Creative Ability
“AI is really good at holding up a mirror to the bigger flaws in our society and showing us them quicker because of the speed it’s able to iterate at.”
Amy Wright, AC’s Global Head of Creative Strategy, was recently a guest on the Access: VFX Podcast, discussing how dark AI can really get and whether we can harness its power for good.
Key takeaways included:
AI can be a double-edged sword in creative industries, but the negative effects we’ve seen it have are symptomatic of a wider systemic threat;
The democratisation of creative tools opens up an exciting world of possibilities for all types of creators;
At the same time, AI is effective at showing us our inherent biases.
Find out more from the debate and listen to the podcast here.
Someone Has Built Us a Car and We’re Treating It Like a Horse: What Can We REALLY Do with AI in Advertising?
“AI promised us good, cheap, and quick ads. But you can only ever have two of the three - so choose wisely.“
While everyone’s talking about AI and tech in advertising, it feels like we’re not tapping into the full potential of combining human creativity and machine capabilities. Yes, AI is allowing brands to make lots of ads, cheaper, and quicker. But are they any good? And how will marketers know what’s working and why?
In our latest blog, we delve into the true potential of AI in data driven marketing. Read more here.