Harnessing the true power of data to unleash marketing magic: Automated Creative’s guest article for WARC
Automated Creative’s Amy Wright contributed a piece on how creative trigger data can help translate impressions into intelligence for WARC’s online magazine.
Given the large amounts of data that brands have to sift through on a daily basis, it’s not uncommon for important insights to go unnoticed. However, there is no one size fits all solution for generating useful and actionable information to drive marketing strategy.
In this article, we covered how marketers can uncover new opportunities and hidden correlations in their data sets, as well as how to focus on capturing the data that will generate the sort of insights which can drive business decisions and results.
There’s a wealth of information in creative data - it’s time to tap into its potential. Find out more by reading the article here.
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