Explore insights from 40 marketing leaders
What really works when combining creativity and data in marketing?
Tom Ollerton, Founder of Automated Creative interviewed 40 marketing industry leaders like Rory Sutherland, Lucy Jameson, Neil Patel, Peter Field and Dr Cecilia Dones. The goal? To find out what makes marketing effective - from having the right data, to blending it with the right amount of creativity.
Using Creativity and Data in Marketing is a practical, provocative guide to doing better work that surprises, sells, and actually gets noticed.
It covers everything from writing better briefs to generating insights that actually matter, from measuring what counts (and binning what doesn’t) to building teams that can deliver work with both soul and scale.
If you’re a marketer, strategist or creative who wants to make work that stands out and works, this one’s for you.
Expect war stories, real-world examples, and honest takes from brands like Heinz, McDonald’s, and EA. Expect to rethink how you approach data.
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