Read, listen, watch.

insight-podcast
Taking the Me Out of Media - with SharkNinja's Nick Cedar

Audience-centric data storytelling that drives to real insights for brand growth.

Check out podcast
insight-video
Vinyls Say More Than 1000 Words in John Lewis' 2025 Christmas Ad

The antidote to toxic masculinity through father-son bonding this Christmas.

Check out video
One woman giving a younger woman a smartphone, with houses and trees in the background.
insight-video
Parents, Teens, and Phones: Have EE Got It Right?

Is the Safer Sims campaign by EE actually doing enough for teenagers? Should it?

Check out video
insight-podcast
Avoiding Decorative Data - with Ruggable's Kajal Patel

Segmentation isn't just a reporting view - it should be an operational switchboard.

Check out podcast
insight-video
An Epic Night Out with DiDi

Yes, I DiDi is a crazy ad, but one that stays with you, so does that make it incredibly effective?

Check out video
insight-podcast
Skateboarding for Better Marketing - with Newcastle University's Matt Horne

Find a mindset changer to develop skills for marketing and for life.

Check out podcast

Data driven marketing insights from industry leaders and AC, delivered regularly.

Catch the latest episodes of Advertisers Watching Ads and the Shiny New Object podcast, plus fresh insights on creative effectiveness on our blog.