ASDA Ad Reviewed

30.09.2020

Advertisers Watching Ads - Episode 16

ASDA’s 'bottom tap' has been brought back after it first launched 43 years ago and has made it one of the world’s most Googled ads in the past week or so.

Comments on Twitter and Facebook haven't all been kind. Has this advert missed the mark? Or is it a smart consumer sensitive move that offers over a 100 million quids worth of discounts at a time when jobs are disappearing all over the country?

Watch this week's episode of 'Advertisers Watching Ads' to hear the opinions of Google's Aparna Bangur, GSK's Jerry Daykin and ex-Publicis and ALL WE HAVE IS NOW's Tom Goodwin.

What next?

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AT&T's new 5G Helmet Redefines Sound for ASL Football Players

30.11.2023

AT&T are helping deaf American football players connect and be safer on the pitch with a new 5G helmet. How much of this is PR and how effective is the ad around it?

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