Advertisers Watching Ads - Episode 16
ASDA’s 'bottom tap' has been brought back after it first launched 43 years ago and has made it one of the world’s most Googled ads in the past week or so.
Comments on Twitter and Facebook haven't all been kind. Has this advert missed the mark? Or is it a smart consumer sensitive move that offers over a 100 million quids worth of discounts at a time when jobs are disappearing all over the country?
Watch this week's episode of 'Advertisers Watching Ads' to hear the opinions of Google's Aparna Bangur, GSK's Jerry Daykin and ex-Publicis and ALL WE HAVE IS NOW's Tom Goodwin.
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