Burger King NBA 2K21 Ad Reviewed

When you think of playing with your food, do you ever imagine winning that food for free by being great at a video game? Believe it or not, that’s what Burger King is offering in their latest ad introducing the Menu Court.

This week’s ad chosen by Contagious on Advertisers Watching Ads is very niche and needs a double take to really understand… unless you’re already familiar with the game you need to play and its format.

So, we ask the question: how niche is too niche? Or does this ad absolutely nail it with Burger King’s target audience? Join us as we debate the clip with Virgin Red’s Euan Brown and On the Beach’s Steve Seddon.

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