Castle Lite Ad Reviewed

In the heat of summer, looking forward to sitting down at a bar with a friend, sharing a cold beer… does that sound like you? What if you were trying to find a place selling cold beer and you simply couldn’t? The Castle Lite ad we’re discussing this week, chosen by our partner Contagious, is answering that question for consumers and bar owners in Africa.

But, does it try too much and are all its great stats about their Cold Tracker overwhelming? Are they missing the genius of the idea by not targeting their ad properly? Or are they just awesomely innovative?

Join us on Advertisers Watching Ads, where we debate further with Samantha Dolan, Head Of Marketing at Aunt Bessie's, Michael J. Riordan, Senior Counsel at GSK, and Rory McEntee, Brand & Marketing Director at Gymbox and Kian Bakhtiari, Founder at The People.

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