Advertisers Watching Ads - Episode 27
We continue with the Christmas countdown on this week’s Advertisers Watching Ads, reviewing Co-op Christmas ad with Formula 1’s Alesha Griffiths-Kidd and O2’s Laura Lesser.
Is the cute brotherly busking adventure enough to connect viewers to Co-op and their values this holiday season? Does the idea that we can all do our bit for the community resonate enough to turn viewers into Co-op shoppers or is the community feeling reward enough for the brand?
Watch the ad and our experts’ opinions and stay on for a very special message from Channel 4 about their #StandAgainstRacism campaign.
What next?
Subscribe to our YouTube channel
Listen to our ‘Shiny New Object’ Podcast on Apple Podcasts, Spotify and Soundcloud.
Want to stay updated with the latest industry news?
Subscribe to our newsletter
and we will keep you posted.
Why Advertisers Need to Stop Obsessing Over Youth- with Edelman's Christiana Courtright
12.06.2025Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips.
Coca-Cola Ad Reviewed
04.03.2021Joining us this week on Advertisers Watching Ads are Betfair's Alex Taborda, Wickes' Pollyanna Ward and Contagious' Alex Jenkins, as they ask all these questions and more. See what they thought.
Corona Ad Reviewed
18.08.2021We discuss the latest Corona ad, its marketing strategy, the purpose behind it and whether it works as a vehicle for the brand, with guests from Global, Dunelm and Social Chain.