Advertisers Watching Ads - Episode 28
How do brands from traditionally “serious" industries, like health and insurance, connect with their customers? Can the likes of DocMorris from the Netherlands use human emotion to connect with their target market, especially at Christmas?
This week, we’re discussing the Dutch online medicine retailer's Christmas ad, from its creative storytelling to its few shortcomings. Join Imagen’s Jay Richards, Nomad Foods’ Pete Johnson, and Klarna’s AJ Coyne, and see what they make of it.
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