Government's NHS 'Stay Home' Ad Reviewed

24.02.2021

Advertisers Watching Ads - Episode 35

The Covid-19 pandemic has thrust the NHS in the spotlight, placing it at the centre of many ads recently. But are they all effective and positively received?

In this week’s Advertisers Watching Ads, we analyse the government’s latest Facebook ad, which triggered negative feedback. How could this backlash have been avoided and what can brands learn from this ad’s reception?

Join heycar’s Katie Wilson, FIFA’s Dario Salvelli and Sky Betting & Gaming’s Neil Jones to delve deeper into the debate. Big shout out to Kim French for her remake of the ad we use at the end of the show.

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Greenpeace Los Santos +3ºC Ad Reviewed

16.03.2022

The Greenpeace Los Santos ad set in the GTA universe raises questions around the effectiveness of its marketing strategy, its target audience, and how it defines the metaverse. We review it with guests from Unilever, HSBC and Huawei.

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