Is the Darrell Lea Ad a Cadbury Copy?

Can brands steal each other's ideas? Is the new Darrell Lea ad a clever take on the classic Cadbury Gorilla concept or too much of an intellectual leap for the casual consumer? Watch 'Advertisers Watching Ads to hear the opinions of GSK's Jerry Daykin, Weber Shandwick's Uma Rudd Chia and Tiny Giant's Richard Norton.

Advertisers Watching Ads is a show where advertisers watch other advertisers’ ads and share their views on the latest campaigns that they either love or hate. Check out each episode for different themes.

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