KFC Copy/Paste Campaign Reviewed

Advertisers Watching Ads looks at a social media campaign case study this week, chosen by our partners Contagious.

This KFC Copy/Paste campaign in Spain invited consumers to search out KFC copycat videos of the original recipe… all to get free chicken!
It looks and sounds fun and dynamic, but does it fall flat in the end? Are KFC getting involved with the current conversation enough? What was the campaign’s end game?

Find out what our guests Frances Docx (Strategy Director, 20something) and Joe Comiskey (Head of eCommerce - Europe, Beiersdorf) had to say about it.

And you can find out a bit more about the brand’s campaign here: adweek.com/brand-marketing/kfc-wants-you-to-find-copycat-chicken-recipe-youtube-videos

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