Macmillan's Ad Reviewed

We’ve all been through some tough times, so “handkerchiefs at the ready” may not be what you want to hear right now… but let’s see how the latest Macmillan ad capitalises on emotion, both negative and positive.

This week on Advertisers Watching Ads, we analyse how a brilliant blend of storytelling and sound marketing combine to deliver a powerful message for the cancer charity. Does it resonate with you and does it have you reaching for your wallet by the end?

Join AB-Inbev (Budweiser)'s Michael Codd, Pollen Health’s Natasher Beecher and Gamesys Group’s Richard Harris as we delve into how Macmillan’s message has come across in this ad.

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