Advertisers Watching Ads - Episode 53
This week’s episode was recorded live in London at MADFest and features a “welcome back” ad by McDonald’s, all about laughing together again.
We’ve all been through some tough times and looking forward to meeting up with friends and loved ones, but does this ad focus too much on that and too little on a “payoff” as we’ve traditionally got to know McDonald’s ads for? Does it tell a story or is it too non-descript?
See what our guests Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s) thought about it in the full episode.
What next?
Subscribe to our YouTube channel
Listen to our ‘Shiny New Object’ Podcast on Apple Podcasts, Spotify and Soundcloud.
Want to stay updated with the latest industry news?
Subscribe to our newsletter
and we will keep you posted.
Maybelline Through Their Eyes Ad Reviewed
23.03.2023How can a female voice make a huge difference in your gaming experience? As you'll see in this week's ad, the online gender gap can be shocking. Watch the latest Maybelline ad and hear from marketing experts who assess its effectiveness and impact.
McDonald's Ad Reviewed
05.11.2020Watch this review of the new McDonald's Advert. Advertisers Watching Ads is a weekly show where advertisers watch other advertisers’ ads and discuss what they love and hate about them. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers.
McDonald's Try to Capture a Second of Happiness Ad Reviewed
21.08.2023Marketing experts review the McDonald's McDelivery ad, "A Second of Happiness" to see if it's creative ingenuity or a bit... confusing?