Advertisers Watching Ads - Episode 26
The holiday countdown has officially started. This week we looked at the Christmas ad from McDonald’s, featuring iconic tunes, the unstoppable truth of growing up, and a bit of family Christmas magic. The ad tugs on the heartstrings of parents seeing their children growing up and trying to keep the magic of holidays alive. Is this a heartwarming story or a “one-hit wonder” when it comes to Christmas ads for the fast-food giant?
Watch ‘Advertisers Watching Ads’ to hear the opinions Social Chain USA’s Head of Media - Michael Heaven, Henkel’s Head Of Digital (Beauty) - Kassy Dignam and adidas’ VP of Marketing - Roy Gardner.
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