Advertisers Watching Ads - Episode 34
While Covid-19 is no laughing matter, the latest NHS ad to promote the vaccine has taken a cheesy, humorous approach. Is this a brave move that hooks audiences of all ages or have they missed the mark focusing on the elderly this late in the game?
What does the ad do well for raising awareness and where does it fall short of drawing in support from key demographics that the vaccine isn’t being accepted in?
This week on Advertisers Watching Ads, Takumi’s Mary Keane-Dawson (She/Her), Budweiser’s Frederico Freitas and ICP’s James Sanderson try to answer these questions and evaluate the NHS vaccine ad.
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