Episode 50 / Khoros / Spike Jones / SVP Strategic Services
“Convincing a brand that they are not going to be the centre of attention is a hard thing” this quote comes from Spike Jones the SVP of Strategic Services at Khoros this week on the #ShinyNewObject podcast.
Spike is passionate that brands “walk a mile in their customer's shoes” and has some insightful stories to tell that span a varied and impressive career. He’s passionate about how brands should start a movement instead of starting campaigns, because “campaigns have a beginning and an end” and movements carry on.
We discuss the practicalities of “working smarter, not longer.” One of Spike’s principles is to not take everything that hits your inbox at face value and that building his own brand has been a great investment. You can see more of this at AskSpike.com and you can read his book here.
Khoros (our lovely sponsor) was recently born after the coming together of Spredfast and Lithium. It is a software company that has over fifteen years of leadership in marketing, care, and communities.
Spike’s recommended marketing book is Purple Cow by Seth Godin.
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