Data driven marketing advice from the top 3 most downloaded Shiny New Object podcast episodes of 2024.

How we worked with GSK (now Haleon) on Sensodyne Philippines marketing.

Past John Lewis Christmas ads and a look at the recent emotional campaign by Kodak.

Actions have consequences, which can become important data points for marketers. Plus learn why you should never top practicing your craft.

In this week’s newsletter we share how we worked with Brown-Forman on a unique challenge: innovating on the classic Jack Daniel’s brand with the launch of the Flavours range.

Beer ads are always great… or are they? Here’s a look at some different creative and the questions it’s raised on our Advertisers Watching Ads show.

Marketers should never assume they have no biases, or that the people they market to make 100% rational decisions. Plus, why a diverse set of stakeholders is key to creating great campaigns.

Data + creativity = marketing effectiveness. Plus, how to avoid simply copying other brands in the name of “best practice.”

We’ve gone dark with the latest Advertisers Watching Ads, so we’re staying with the theme on this marketing inspiration newsletter.

How do marketers make best use of data? Get top tips on balancing between quantitative and qualitative, going beyond spreadsheets, and more.

We look back at Jim Mollica, CMO of Bose Corporation, talking about our work with the brand this summer at the Cannes Lions.

Weird ads are memorable - whether they make sense or not. Here's 3 we've reviewed on Advertisers Watching Ads and why they caught our eye.

How Bose works with Automated Creative to both stay true to their brand ethos, creating authentic, human-produced branded assets, and harness technology to celebrate music at “speed and scale that we could never get to with just humans doing it.”

Being pragmatic is key for marketing leaders, as is knowing how to harness existing talent to boost creative effectiveness.

What's the right time frame to think of your career goals?

How effective is it to use children in marketing campaigns? Here are 3 different brand approaches.

Your weekly dose of data-driven marketing insights - AC thoughts on balancing media & creative agencies and Olympics-adjacent advertising.

Why you need to listen to data scientists, but also understand what you'll use the data for.

How big brands can learn from small ones and vice versa in the quest for optimising media budgets.

AWA often looks at case studies too, and here’s how three brands presented their own work in previous episodes.