From showing cellulite to scaling your creative through AI, we're proving that empathy belongs at the heart of data driven marketing. An overview of Tom’s appearance on the Dopamine Digital podcast.

How we boosted views & gathered strategic insights for Weetabix Melts.

What can ads about food teach us about creative effectiveness?

Believing in continuously improving campaigns and focusing on developing close relationships with data - two top tips from guests on the Shiny New Object podcast.

A look back at our work with 3M and improvements in CTR and ad cost-per-click.

For the start of the year, we look back at ads about hobbies.

Learn about how to make the most of the rise of social commerce and why finance is so important for marketers.

Top marketing wisdom nuggets from the most watched 2024 episodes of Advertisers Watching Ads.

Data driven marketing advice from the top 3 most downloaded Shiny New Object podcast episodes of 2024.

How we worked with GSK (now Haleon) on Sensodyne Philippines marketing.

Past John Lewis Christmas ads and a look at the recent emotional campaign by Kodak.

Actions have consequences, which can become important data points for marketers. Plus learn why you should never top practicing your craft.

In this week’s newsletter we share how we worked with Brown-Forman on a unique challenge: innovating on the classic Jack Daniel’s brand with the launch of the Flavours range.

Beer ads are always great… or are they? Here’s a look at some different creative and the questions it’s raised on our Advertisers Watching Ads show.

Marketers should never assume they have no biases, or that the people they market to make 100% rational decisions. Plus, why a diverse set of stakeholders is key to creating great campaigns.

Data + creativity = marketing effectiveness. Plus, how to avoid simply copying other brands in the name of “best practice.”

We’ve gone dark with the latest Advertisers Watching Ads, so we’re staying with the theme on this marketing inspiration newsletter.

How do marketers make best use of data? Get top tips on balancing between quantitative and qualitative, going beyond spreadsheets, and more.

We look back at Jim Mollica, CMO of Bose Corporation, talking about our work with the brand this summer at the Cannes Lions.

Weird ads are memorable - whether they make sense or not. Here's 3 we've reviewed on Advertisers Watching Ads and why they caught our eye.