Oracle / Wendy Hogan / Customer Experience and Marketing Strategy Director, Asia
In this interview we talk about how brands need to not get seduced by all the shiny new objects and should focus on making their existing channels and consumer touch-points work more effectively.
Wendy talks about how educating people is one of the most important ways of making technology work and that includes the CEO.
There’s advice for managing up, thinking big and acting small.
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