Find out why purpose driven marketing is a must-have for today’s brands from Kavita Yadav, Genpact’s Assistant Vice President for Marketing and Communications. We also talk about the importance of creating human connections with your marketing and about dealing with overwhelm.

How can consumers become part of the brand story in today’s ecommerce-driven environment? By being included in well designed experiential ecommerce, advises Varun Ravichandran, AVP - Marketing at Citi.

Jennsen Fung’s Shiny New Object is next generation user acquisition. What makes up this approach and how can it benefit brands who are looking for a competitive advantage? Find out on the latest episode of the podcast!

Dipta Chaudhuri believes that good old-fashioned brainstorming with a whiteboard and marker pen is the key to creativity and success in marketing. Find out more on the latest podcast episode!

Find out how Mihir Haryal, Assistant Vice President for Marketing at Apex Group Ltd, sees the future of marketing as a collaboration between content creators and AI creation tools.

PixelPool’s Chief Commercial Officer for the Dtail platform, Gary Plunkett, talks about the growing importance of gaming technology for extending the reach of traditional fashion brands. Listen to why this is his Shiny New Object and how he sees it affecting the future of marketing.

The Marketing Director for Scandinavia at Wolters Kluwer, Kristina Lagerstedt, introduces us to business to human marketing as her Shiny New Object this week.

How do marketers make sense of today’s multitude of options and ambiguity in digital marketing? According to Mohit Arora of Mars Petcare Nutrition, the key is to use a critical question compass and split near and long-term objectives and strategies. Hear how in this week’s Shiny New Object podcast episode.

What do functional nutrition, The Very Hungry Caterpillar, and marketing strategy have in common? Find out from our latest podcast guest, Libby Escolme, Global Marketing Vice President of Sodexo.

CMO for Digital Transformation and E-Commerce Acceleration at L’Oréal, Anna Musikhina, shares why virtual goods are her shiny new object and how she envisages the future of digital marketing in the virtual world.

Listen to The Webby Awards President, Claire Graves, explain the importance of responsible technology and what brands can do to stay relevant for audiences looking for mission driven organisations.

In this week’s episode, we speak to Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. His Shiny New Object is being real. Find out what that means for marketing strategy and why so many brands get it wrong.

How can brands win the war on talent while also securing their place in consumers’ hearts and minds? The evolution of brand engagement - Sarah Bogue’s Shiny New Object - is not just about being attractive externally for sales, but also internally for your own people. Listen to EY’s Director of Brand, Marketing and Communications explain further.

How can you adjust your brand strategy to stay relevant to consumers beyond point of purchase? Tatyana Kahl, VISA Europe’s Marketing Director for Activation and Usage, tells us about her Shiny New Object - performance branding - and how she wants to keep bringing tiny brand moments to each consumer touch point.

In an ever changing world, what better attitude to have than to be adaptive to change? It’s Sally Bos’ Shiny New Object and she tells us why and how to embrace change and challenge for marketing success.

How can brands ensure their end to end process of going to market doesn’t dilute the initial vision, mission and values? Find out from Barney Worfolk Smith, Director at Megadog.

Anders Holvøe of Telenor tells us why it’s better to wait before solving problems, how newcomers to marketing should get hands-on experience, and why agile teams are the future for digital marketing.

Indeed.com Senior Director Marketing Global NextGen Markets, Conor Byrne, talks about how to create great marketing through iterative ideation and shares his top marketing tips.

Søren Mohr, Nordic Media & Digital Manager at Nestlé, is the guest of the latest episode of the Shiny New Object podcast. He tells us why all brands should see themselves as subscription businesses.

Travis Gordon, Senior Consumer Insights Manager at Danone, talks about how using neurological research can help influence creative strategies for brands looking to better understand how consumers interact with their content. Listen to why this is Travis’ Shiny New Object, as well as his top marketing tips.