The Shiny New Object podcast explores the future of data driven marketing in partnership with the World Federation of Advertisers.
Each episode is a conversation with an insightful and influential leader in the marketing industry about the latest data driven marketing tech, trend or talking point to catch their eye.
Previous guests include:
Sir Martin Sorrell - Founder - S4 Capital
Grant McKenzie - CMO - Asahi
Jill Cress - CMO - H&R Block
Jim Mollica - CMO - Bose
Rebecca McCowan - Senior Design Director - The Coca-Cola Company
Rory Sutherland - Vice Chairman - Ogilvy UK
Cate McVeigh - European Senior Marketing Analytics Manager - MARS
Qaiser Bachani - Consumer Experience Lead, Europe & Global Brands - Mondelēz International
Anna Estlund - Senior Director Insights & Strategy - Pernod Ricard
Kauveri Khullaar / Mastercard Asia Pacific / Vice President Consumer Marketing
Lucrèce Sicat / Amazon / Head of Creator Marketing, Europe
Simon Peel / Haleon / VP Global Media
John Solomon / Therabody / Chief Marketing Officer
Amit Thard Director of Omni Channel Strategy GE Healthcare
Tugce Aksoy - Senior global Brand Manager - Magnum/Unilever
Andreas-Christoph Hofman - Vice president marketing - Hyundai MOTOR Europe
Quinn O’Brien - Vice President, Global Marketing - Lenovo
Shruti Samant - Digital Marketing specialist - P&G Health
Jerry Daykin - EMEA SENIOR MEDIA DIRECTOR - GSK
Gerry D’Angelo - Global Head of Media - P&G
Monika Schulze - Head of Customer and Innovation management - Zurich Insurance
Iris Meijer - Global CMO - Vodafone business
Grace Dolan - Vice President Integrated Marketing - Samsung
Susan Tucker - Head of Operations & Innovation - The Coca-Cola Company
Craig Fenton, Director, Strategy & Operations, Google UKI
Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora
Fiona Spooner - Global Marketing Director, Financial Times
Alexandra Willis Head of Communications - Wimbledon
Ben Flintoff - General Manager - Baskin-Robbins
Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS
Jeremy Waite - Chief Strategy Officer - IBM
You can subscribe to the podcast on Apple Podcasts, Spotify, YouTube or Soundcloud.
Here’s a link to the previous episodes.
What do we want you to talk about?
The first half of the podcast is ‘getting to know you’ questions. Please pick ONE question you’d like to answer.
What is the marketing book you recommend most often?
What is the most useful thing you’ve bought with your own money that is useful for work?
What’s been your biggest work fuck up that has set you up for success?
In terms of your career what has been the best investment of your time, energy or money?
In the last five years which new belief or behaviour has improved the quality of your work life.?
What advice would you give a smart, driven student who is trying to get into our industry?
What are the bad recommendations you hear in your profession?
In the last five years, what have you become better at saying no to?
When you feel overwhelmed or unfocused how do you get back on track?
How do you want people to remember your career?
Fixed question - What is your best advice to become a better data driven marketer?
The second half of the chat will be around a topic of your choosing, this is your Shiny New Object.
Your Shiny New Object will be from the world of Data Driven Marketing. This could be a technology, practice, belief, mindset, platform, company, startup or person.
This podcast is about you and your passion - not the business you work for.
We will also ask “How would you like to people to get in touch with you?” and “what makes a great outreach email/linkedin/tweet to you?”
Important note: Where possible tell stories and share anecdotes.
Style / Tone
This podcast is a very relaxed affair. Bad language is permitted, jokes and provocative ideas are encouraged.
There will be no editing of this podcast - once we start recording - it’s all going live. Buckle in.
Please share a high res photo of yourself that we can use to promote the podcast.
The Presenter - Tom Ollerton
Tom is the Founder of Automated Creative which uses AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Their clients are P&G, Reckitt, Diageo, BOSE, Haleon, Unilever, Cisco and MARS.
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